INDUSTRY: FINTECH
| TIMELINE: JUNE 2023 (14 Days)
Improving information design for 3k+ users of India’s premiere fixed income investment platform.
Optimised information flow and editorial design for a financial report in collaboration with Amaha Health—enhancing visual hierarchy, readability, and engagement while integrating narratives of financial growth and mental health impact.
Role:
Editorial Design, Iterative Design, Brand Language, Visual Language, Graphic Design, Data visualisation, Information Design, Typography
Team:
1 Design Lead (Me)
1 Brand Lead
1 Marketing Lead
1 Content Lead
2 Data Analyst
Skills:
Client: Aspero (Yubi Product)
Challenge & Opportunity:
I led the complete design initiative from ideation to launch of comprehensive financial report highlighting trends in financial growth in India, best practices to maintain healthy financial portfolio, benefits of fixed income products.
EDITORIAL DESIGN
Psychological impact of pursuit of wealth
Editorial design for Aspero and Amaha health's collaboration report on the psychological impact of pursuit of wealth, Its an analysis on demographic (India) based perspective on wealth management and goals. The design language uses relatable photography, easy to comprehend data visualisation, humanised imagery to make it relatable to the consumers.
I focused on translating complex research data into easily comprehensible visualisations. Throughout the report, key statistics are highlighted to ensure their prominence. I maintained a careful balance between text-heavy sections and relatable photographic spreads, enhancing both readability and engagement.
